How to Have a Successful Ice Cream Shop in the Winter

January 18, 2017

Many people dream of opening a franchise and owning their own business. If you are considering opening a franchise, you have many options. One you may not have considered is opening an ice cream shop. People who live in Connecticut and think about starting a business often do not consider ice cream shops because they think that they would struggle to get through the cold winters when business would be slower. The truth is that you can keep customers coming into an ice cream shop in Connecticut even in the colder months.

Praline’s is a successful chain of ice cream shops with locations all over Connecticut. Our shops are open and draw in customers throughout the year. If you are thinking about opening a franchise, a Praline’s ice cream shop can be successful year-round.

Offer Seasonal Flavors

One of the ways you can get people to come into your ice cream shop in the winter is to offer seasonal flavors. Praline’s sells special ice cream flavors around the holidays. We offer Apple Caramel Crumb, Pumpkin, Pumpkin Pie, Pumpkin Gingersnap, Egg Nog Chip, and Peppermint Stick ice cream in the fall and early winter. Our loyal customers continue to come in when the weather is cold because they know they can look forward to enjoying our seasonal flavors that are only available for a limited time.

Sell Ice Cream Cakes

Another way that you can draw customers to your Praline’s franchise in the winter is by offering special items for winter events. Kids have birthdays throughout the year, and no birthday party is complete without a cake. Praline’s creates ice cream cakes that are perfect for winter birthday parties and other special events.

Save Money in the Summer

Even though you will still get customers in the winter if you open a Praline’s ice cream shop, you should expect business to be slower than it would be in the warmer months. You will get the bulk of your customers in the summer and will be less busy in the spring and fall. You can get through the slower times by saving money when business is booming. That way you will have money in reserve to cover your essential expenses until business picks up again.

Contact Praline’s to Learn More about Franchise Opportunities

Opening a Praline’s franchise can give you the opportunity to run a successful business and have fun serving your community. You should expect business to be slower in the winter, but you can still attract customers with seasonal flavors and other products like ice cream cakes. If you do some planning and save some money in the busier time of the year, you can have a successful ice cream shop. Contact Praline’s today to learn more about franchise opportunities.

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